top of page

Privacy Policy


Data security

We have drawn up this data protection declaration (version 10.01.2020-211112375) in order to explain to you, in accordance with the provisions of the basic data protection regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website. Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.

Automatic data storage

Nowadays, when you visit websites, certain information is automatically created and stored, as is the case on this website. When you visit our website as you are doing right now, our web server (the computer on which this website is stored) automatically stores data such as 

  • the address (URL) of the web page accessed

  • Browser and browser version

  • the operating system used

  • the address (URL) of the previously visited page (referrer URL)

  • the host name and IP address of the device from which access is made

  • date and time

in files (web server log files).

Usually web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but cannot exclude the possibility that this data may be viewed in the event of illegal behaviour.



Our website uses HTTP cookies to store user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are Cookies?

Whenever you surf the Internet, you use a browser. Common browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing is not to be dismissed: Cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are also other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, quasi the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to the cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner sites (e.g. Google Analytics). Each cookie is evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, trojans or other "malware". Cookies also cannot access information on your PC.

For example, cookie data may look like this:

Name: _ga
Value: GA1.2.1326744211.152211112375-6
Purpose: differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

  • at least 4096 Bytes per cookie

  • at least 50 cookies per Domain

  • at least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly discuss the different types of HTTP cookies.

You can distinguish between 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and only proceeds to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Useful cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies also measure the loading time and the behaviour of the website with different browsers.

Target-oriented cookies
These cookies ensure a better user-friendliness. For example, entered locations, font sizes or form data are stored.

Advertising cookies
These cookies are also known as targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying.

Usually the first time you visit a website, you will be asked which of these types of cookie you wish to accept. And of course this decision is also stored in a cookie.

How can I delete cookies?

How and whether you want to use cookies is up to you. Regardless of which service or website the cookies come from, you always have the option to delete, deactivate or only partially allow cookies. For example, you can block third-party cookies, but allow all other cookies.

If you want to find out which cookies are stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way you can decide for each individual cookie whether you want to allow it or not. The procedure varies from browser to browser. The best way to find the instructions is to search Google using the keyword "Delete Chrome cookies" or "Disable Chrome cookies" in the case of a Chrome browser.

What about my privacy?

Since 2009 there are the so-called "cookie guidelines". This states that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these guidelines. In Austria, however, this directive was implemented in § 96 para. 3 of the Telecommunications Act (TKG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".


Storage of personal data

Personal information that you submit to us electronically on this website, such as your name, email address, postal address or other personal information when submitting a form or comments on the blog, together with the time and IP address, will only be used by us for the purpose stated in each case, will be kept securely stored and will not be disclosed to third parties.

Thus, we will only use your personal data for communication with those visitors who expressly request contact and for processing the services and products offered on this website. We will not pass on your personal data without your consent, but we cannot exclude the possibility that this data may be viewed in the event of unlawful behaviour.

If you send us personal data by e-mail - thus off this website - we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail without encryption.

Rights according to the data protection basic regulation

In accordance with the provisions of the DSGVO and the Austrian Data Protection Act (DSG), you are basically entitled to the following rights:

  • Right of rectification (Article 16 DSGVO)

  • Right of deletion ("right to be forgotten") (Article 17 DPA)

  • Right to restrict processing (Article 18 DSGVO)

  • Right of notification - obligation to notify in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 DPA)

  • Right to data transferability (Article 20 DSGVO)

  • Right of objection (Article 21 DSGVO)

  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 DPA)

If you believe that the processing of your data violates data protection law or that your data protection rights have otherwise been violated in any way, you can complain to the supervisory authority, which in Austria is the data protection authority, whose website you can find at


Evaluation of visitor behaviour

In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot deduce your identity from your behaviour on this website.

You can find out more about how to object to this evaluation of visit data in the following data protection declaration.


TLS encryption with https

We use https to transmit data tap-proof on the Internet (data protection through technology design article 25 paragraph 1 DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol in the upper left corner of the browser and the use of the https scheme (instead of http) as part of our Internet address.

Google Analytics Privacy Policy
On our website we use the analysis tracking tool Google Analytics (GA) from the American company Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google Analytics collects data about your actions on our website. For example, when you click on a link, that action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics enable us to better tailor our website and services to your needs. In the following we will go into more detail about the tracking tool and inform you above all about what data is stored and how you can prevent this.
What is Google Analytics?
Google Analytics is a tracking tool that is used to analyse the data traffic on our website. To make Google Analytics work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we receive reports about your user behaviour. These reports may include the following:
    Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
    Advertising reports: Advertising reports help us to analyse and improve our online advertising.
    Acquisition reports: Acquisition reports give us helpful information on how we can get more people interested in our service.
    Behavioral Reports: Here we learn how you interact with our website. We can track which path you take on our site and which links you click on.
    Conversion reports: Conversion is the process by which you perform a desired action based on a marketing message. For example, when you go from being a mere

    website visitor to a buyer or newsletter subscriber. We use these reports to learn more about how our marketing activities are received by you. This is how we want to

    increase our conversion rate.
    Real-time reports: Here we always know immediately what is happening on our website. For example, we see how many users are reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.
The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimise our site so that it is easier for interested people to find it on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested.
What data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This allows Google Analytics to recognize you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this User ID. This is the only way to evaluate pseudonymous user profiles.
Through identifiers such as cookies and app instance IDs, your interactions on our website are measured. Interactions are all kinds of actions you perform on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not share any Google Analytics data unless we, as the website operator, authorise it. Exceptions may be made if required by law.


The following cookies are used by Google Analytics:
Name: _ga
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to differentiate between website visitors.
Expiration date: after 2 years
Name: _gid
Purpose: The cookie is also used to differentiate between website visitors
Expiry date: after 24 hours
Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: Used to lower the request rate. If Google Analytics is provided through the Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiration date: after 1 minute
Value: not specified
Purpose: The cookie has a token with which a user ID can be retrieved from the AMP Client ID Service. Other possible values indicate a logoff, a request or an error.
Expiration date: after 30 seconds up to one year
Name: __utma
Purpose: With this cookie you can track your behavior on the site and measure its performance. The cookie is updated each time information is sent to Google Analytics.
Expiration date: after 2 years
Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiration date: after 10 minutes
Name: __utmb
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiration date: after 30 minutes
Name: __utmc
Value: 167421564
Purpose: This cookie is used to establish new sessions for returning visitors. This is a session cookie and is only stored until you close the browser.
Expiration date: After closing the browser
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This could have been another site or an advertising campaign.
Expiry date: after 6 months
Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiration date: after 2 years

Note: This list cannot claim to be complete, as Google changes the choice of its cookies again and again.
Here we show you an overview of the most important data collected with Google Analytics:
heat maps: Google creates so-called heat maps. With Heatmaps you can see exactly those areas that you click on. This way we get information where you are "on the road" on our site.
Session duration: Google defines session duration as the time you spend on our site without leaving the site. If you've been inactive for 20 minutes, the session ends automatically.
Bouncerate: We talk about a bouncer if you only look at one page on our website and then leave our website again.
Account creation: When you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.
location: The IP address can be used to determine the country and your approximate location. This process is also known as IP-location determination.
Technical Information: Technical information includes your browser type, your Internet provider or your screen resolution.
Source of origin: Google Analytics or we are of course also interested in which website or which advertisement brought you to our site.
Other data includes contact details, any ratings, media playback (e.g. if you play a video on our site), sharing content via social media or adding to your favourites. This list is not intended to be exhaustive and serves only as a general guide to data storage by Google Analytics.

How long and where is the data stored?
Google has distributed your servers around the world. Most servers are located in America and therefore your data is usually stored on American servers. Here you can find out exactly where the Google data centers are located:
Your data is distributed on different physical media. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In every Google data centre there are appropriate emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyse servers, the risk of a service interruption at Google remains low.
Google Analytics has a standard retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options for this:
    Deletion after 14 months
    Cancellation after 26 months
    Cancellation after 38 months
    Cancellation after 50 months
    No automatic deletion
When the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger entity.
How can I delete my data or prevent data storage?
According to the data protection law of the European Union, you have the right to obtain information about your data, to update, delete or restrict it. You can use the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on at Please note that this add-on only disables the data collection by Google Analytics.
If you basically want to deactivate, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: and

Embedded Social Media Elements Privacy Policy

We integrate elements of social media services on our website to display pictures, videos and text.
When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links will take you to the pages of the respective social media services where it is explained how they handle your data:.


Facebook Privacy Policy

We use selected Facebook tools from Facebook on our website. Facebook is a social media network of the company Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland These tools enable us to provide you and people interested in our products and services with the best possible offer. Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

What are Facebook tools?

Among many other products, Facebook also offers the so-called "Facebook Business Tools". This is the official name of Facebook. However, since the term is hardly known, we have decided to call them simply Facebook Tools. Among them you will find, among others::

  • Facebook pixels

  • social plug-ins (such as the "Like" or "Share" button)

  • Facebook login

  • account kit

  • APIs (Application Programming Interface)

  • SDKs (collection of programming tools)

  • Platform Integrations

  • plugins

  • Codes

  • Specifications

  • Documentations

  • Technologies and services

Through these tools, Facebook extends services and has the ability to receive information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We want to show our services and products only to people who are really interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, in order to be able to show users suitable ads, Facebook needs information about people's wishes and needs. For example, information about user behaviour (and contact details) is made available to the company on our website. In this way, Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.
Facebook calls data about your behavior on our website "event data". This data is also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analyses give us a better insight into how you use our services, website or products. This allows us to use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.
Facebook uses this information to compare the data with its own data it has about you (if you are a Facebook member). Before customer data is sent to Facebook, a so-called "hashing" process takes place. This means that a data record of any size is transformed into a character string. This also serves to encrypt data.
In addition to contact data, "event data" is also transmitted. Event data" refers to the information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. "Event information" may also be linked to contact information. This allows Facebook to provide better personalized advertising. After the matching process mentioned above, Facebook will delete the contact information.
In order to be able to deliver advertisements in an optimized way, Facebook only uses the event data if it has been combined with other data (which was collected by Facebook in another way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we will go into more detail about individual Facebook cookies. General information about the use of Facebook cookies can also be found at

How long and where is the data stored?

In principle, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where your data is stored. However, customer data is deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

According to the Data Protection Basic Regulation, you have the right to information, correction, transferability and deletion of your data.
A complete deletion of your data will only take place if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) Click on the right side of Facebook on Settings.

2) Then click on "Your Facebook information" in the left column.

3) Now click "Deactivation and Deletion".

4) Now select "Delete account" and then click on "Next and Delete account"

5) Now enter your password, click on "Next" and then on "Delete account"

The data that Facebook receives via our site is stored using cookies (e.g. social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: VManage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way you can decide for each individual cookie whether you want to allow it or not.

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at We hope we have provided you with the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines at

Facebook Social Plug-ins Privacy Policy

So-called social plug-ins of the company Facebook Inc. are built into our website. You can recognize these buttons by the classic Facebook logo, such as the "Like" button (the hand with raised thumb) or by a clear "Facebook Plug-in" label. A social plugin is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the familiar "Like" and "Share" buttons.

The following social plug-ins are offered by Facebook:

  • "Save" button

  • "Like" button, share, send and quote

  • Page plug-in

  • Comments

  • Messenger plug-in

  • Embedded contributions and video players

  • Group plug-in

At you can find more information on how to use the individual plug-ins. We use the social plug-ins on the one hand to offer you a better user experience on our site, and on the other hand because Facebook can use them to optimize our advertisements.
If you have a Facebook account or have visited before, Facebook has already set at least one cookie in your browser. In this case, your browser uses this cookie to send information to Facebook when you visit our site or interact with social plug-ins (such as the "Like" button).
The information received is deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you have visited, the date, time and other information concerning your browser.
In order to prevent Facebook from collecting a lot of data during your visit to our website and linking it with Facebook data, you must log out (log off) from Facebook during your visit to the website.
If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to point out that we do not know the exact content of the data. However, according to our current state of knowledge, we try to inform you as well as possible about data processing. You can also read how Facebook uses the data in the company's data policy at
The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:

Name: dpr

Value: not specified
Purpose: This cookie is used to make the social plug-ins on our website work.
Expiration date: after session end

Name: fr
Value: 0jieyh4211112375c2GnlufEJ9...Bde09j...1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to work properly.
Expiration date:: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your settings for advertisements at yourself. If you are not a Facebook user, you can generally manage your usage-based online advertising at There you have the possibility to deactivate or activate providers.
If you would like to learn more about Facebook's privacy policy, we recommend that you review the company's own data policies at


Facebook Login Privacy Policy

We have integrated the practical Facebook login on our site. So you can easily log in with your Facebook account without having to create another user account. If you decide to make your registration via the Facebook login, you will be redirected to the social media network Facebook. There the registration is done via your Facebook user data. Through this login procedure, data about you or your user behavior is stored and transmitted to Facebook.
Facebook uses various cookies to store the data. In the following we show you the most important cookies that are set in your browser or already exist when you log in to our site via the Facebook login:

Name: fr
Value: 0jieyh4c2GnlufEJ9...Bde09j...1.0.Bde09j
Purpose: This cookie is used to ensure that the social plugin on our website works as well as possible.
Expiration date: after 3 months
Name: datr
Value: 4Jh7XUA2211112375SEmPsSfzCOO4JFFl
Purpose: Facebook sets the "datr" cookie when a web browser accesses, and the cookie helps identify login activity and protect users.
Expiration date: after 2 years
Name: _js_datr
Value: deleted
Purpose: This session cookie sets Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiration date: after session end

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies are for example _ fbp, sb or wd. A complete enumeration is not possible because Facebook has a large number of cookies and uses them variably.
On the one hand, the Facebook login offers you a quick and easy registration process, on the other hand, it gives us the opportunity to share data with Facebook. This enables us to better adapt our offer and our promotions to your interests and needs. Data that we receive from Facebook in this way are public data such as

  • Your Facebook name

  • Your profile picture

  • a registered e-mail address

  • Friends lists

  • Button specifications (e.g. "Like" button)

  • Date of birth

  • Language

  • Place of residence

In return, we provide Facebook with information about your activities on our website. This includes information about the end device you use, which sub-pages you visit on our website or which products you have purchased from us.
By using Facebook Login you agree to the data processing. You can revoke this agreement at any time. If you would like more information about data processing by Facebook, we recommend that you read the Facebook privacy policy at
If you are logged into Facebook, you can change your settings for advertisements yourself at


Instagram Privacy Policy

We have implemented features from Instagram on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram is a subsidiary of Facebook Inc. since 2012 and is part of the Facebook products. The embedding of Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit web pages on our site that have an Instagram feature embedded, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.
In the following, we would like to give you a more detailed insight into why Instagram collects data, what data is involved, and how you can largely control the data processing. Because Instagram is part of Facebook Inc., we obtain our information from the Instagram policies on the one hand, but also from the Facebook data policies themselves on the other.

What is Instagram?

Instagram is one of the most popular social media networks worldwide. Instagram combines the advantages of a blog with the benefits of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many of the users casually call the platform), edit them with various filters and also distribute them in other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That's why a varied preparation of our content is a matter of course for us. With the embedded Instagram functions we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used for personalized advertising on Facebook. This way, our ads are only shown to people who are really interested in our products or services.
Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus get more insight about your wishes and interests. It is important to note that these reports do not personally identify you.

What data does Instagram store?

If you come across one of our sites that has Instagram features (such as Instagram images or plug-ins) built in, your browser will automatically connect to Instagram's servers. Data is sent to Instagram, stored and processed. Whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see and how you use our services. We also record the date and time of your interaction with Instagram. If you have an Instagram account or are logged in, Instagram stores significantly more information about you.
Facebook distinguishes between customer data and event data. We assume that this is the case with Instagram. Customer data includes, for example, name, address, phone number and IP address. This customer data will not be submitted to Instagram until you have been "hashed". Hashing means that a record is converted into a string of characters. This allows you to encrypt the contact information. In addition, the "event data" mentioned above is also transmitted. By "event data" Facebook - and consequently Instagram - understands data about your user behavior. It can also happen that contact data is combined with event data. The contact information collected will be matched against the information Instagram already has about you.
Via small text files (cookies), which are usually set in your browser, the collected data is transmitted to Facebook. Depending on the Instagram features used and whether you have an Instagram account yourself, different amounts of data are stored.
We assume that data processing at Instagram works the same way as on Facebook. This means that if you have an Instagram account or have visited, Instagram has at least one cookie set. If this is the case, your browser uses the cookie to send information to Instagram whenever you come into contact with an Instagram feature. After 90 days (after matching) at the latest, this data is deleted or anonymized. Although we have worked extensively with Instagram's data processing, we cannot say exactly what data Instagram collects and stores.
In the following we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test we assume that you do not have an Instagram account. Of course, if you are logged in to Instagram, significantly more cookies will be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: ""
Purpose: This cookie is most likely set for security reasons to prevent fake requests. However, we could not find out more about this.
Expiration date: after one year
Name: mid
Value: ""
Purpose: Instagram uses this cookie to optimize its own services and offerings inside and outside Instagram. The cookie defines a unique user ID.
Expiration date: after the end of the session
Name: fbsr_211112375124024
Value: not specified
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiration date: after the end of the session
Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session
Name: urlgen
Value: "{"″: 1901}:1iEtYv:Y833k2_UjKvXgYe211112375"
Purpose: This cookie is for Instagram's marketing purposes.
Expiration date: after the end of the session

Note: We cannot claim completeness here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram

How long and where is the data stored?

Instagram shares the information it receives between the Facebook companies with external partners and with people you connect with around the world. The data is processed in accordance with Instagram's own data policy. For security reasons, among others, your data is distributed on Facebook servers around the world. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the basic data protection regulation, you have the right to information, transferability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

Here's how deleting your Instagram account works:

First open the Instagram app. On your profile page, scroll down and click on "Help". You will now be taken to the company's website. On the website, click on "Manage your account" and then click on "Delete your account".
If you delete your account completely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and will not be deleted.
As mentioned above, Instagram stores your information primarily through cookies. You can manage, disable or delete these cookies in your browser. Depending on your browser, the administration will always work slightly differently. Here we show you the instructions of the most important browsers.

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also configure your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to accept the cookie or not.
Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. You can learn more about it at We have tried to provide you with the most important information about data processing by Instagram. At
you can learn more about Instagram's data policies.

Source: Created with the data protection generator of in cooperation with

bottom of page